It didn’t take long for Andrew Buerger, co-founder of B’More Organic, to jump into the skyr business. In fact, it only took one taste.
While participating in a fundraising climbing expedition, a guide served Buerger and his wife a mountainside breakfast of granola topped with skyr. Within minutes, Buerger, a self-described “health nut,” recognized he had found the convenient, low-sugar, protein-rich snack he had long been seeking. The only question was how to bring the beloved Icelandic food to the American consumer.
“I said ‘Oh my god — this is the world’s healthiest food!’” Buerger told BevNET. “I said, ‘This is what I want to do with the rest of my life.’”