“Necessity creates opportunities in my life.”
Andrew Buerger was in his 40’s and stuck in a declining industry. He had to find something new.
While mountain climbing in Iceland, tried their traditional yogurt, Skyr. Even though he is lactose-intolerant, Andrew loved the yogurt and felt great after eating it.
He came back to Maryland to figure out how to turn this into a real business. In 2015, B’more Organic became the fastest growing yogurt company in the U.S. And the yogurt sales spur Jodi’s Climb for Hope, which has raised over $750,000 to funding promising research on breast cancer and MS at Baltimore’s John’s Hopkins University.
They are in over 3,000 stores and growing strong. Andrew and I had an enlightening conversation:
- Transform limitations into opportunities
- Making a career transition
- What is Skyr?
- How the product evolved to a yogurt smoothie
- Turning a cause into a business
- Aligning the “why” with the product and charity
- Goals for 2020
- Consultation with Barbara Corcoran
- Andrew’s life mission
- The opportunities available in Baltimore