For Amanda Sains, being “completely obsessed” with social media pays off
Amanda Sains is the type of person who tweets entrepreneur Gary Vaynerchuk when he specifically says not to tweet him.
She’s also the type of person for whom that works out.
Sains is director of marketing and business development for B’more Organic, a Baltimore food company based on skyr, an Icelandish style yogurt.
She is “completely obsessed” with social media and often watches video blogs produced by Vaynerchuk, an outspoken entrepreneur, author and internet personality. During one vlog Vaynerchuk mentioned he was starting a sports agency. Sains said that – while seemingly brainstorming out loud – he indicated that he might want to work with some wellness brands.
“It was maybe 30 seconds in a 10-minute blog,” said Sains, adding that Vaynerchuk then gave out an email address for interested brands along with that don’t-tweet-him directive.
“I sent the email,” Sains said. “But, of course, I tweeted him, too.”
It was a check-your-inbox, looking-forward-to-working-with-you type thing. Vaynerchuk’s team quickly got in touch, Sains said. Samples were sent. Months of talks went on. And in June B’more Organic posted on its blog that it would be working with two NFL athletes in the VaynerSports world: Braxton Miller of the Houston Texans and newly drafted Detroit Lion Jalen Reeves-Maybin.
That’s just one of the ways Sains earns her paycheck at B’more Organic, a company that she ended up working for after randomly picking one of its smoothie bottles up off a grocery shelf about three years ago.
She enjoyed the flavor. She was smitten with the product’s nutritional profile. She was not impressed with what she thought was juvenile packaging. And she decided to introduce herself to B’more Organic Founder Andrew Buerger and tell him just that.
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